1. Lynn Fredricks
  2. Other Discussions
  3. Mittwoch, Juli 29 2020, 10:27 PM
  4.  Abonnieren via E-Mail
While talking with other vendors of Omegabundle for Xojo 2020, we took a break to hear some of the Tim Cook testimony. As many know, several CEOs are giving testimony before a congressional panel. John Gruber had an interesting comment about this on Twitter:

Tim Cook says before the app store the cost of distributing software was 50-70 percent.

That’s nonsense:

Link (provided by John Gruber)


I happen to agree with John, but primarily because the Mac App Store doesn't distribute software. The Mac App Store resells licenses. Historically, resellers take a 20-30% percentage of MSRP, but they are supplied by distributors. Distributors come in two types: 'box movers' and 'republishers.' The former sell boxes to retailers. The latter may make the box for you and handle an entire market. It may also be a box mover as well. The cost of the 'box mover' can increase your distribution costs to 50%, and the republisher sort may increase it to 70%.

A reseller effectively provides you with a 'fat pipe' to end users. That's always been true. If you want a reseller to do you any special favors, typically a software developer has to pay them (much like working with any retail chain).

Did you catch the testimony of Tim Cook or the other CEOs? What do you think?
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